Use CapCut as a font logo maker for a wordmark concept by typing the full brand name as editable text, then comparing two letter spacing settings. Keep the font, weight and size fixed while you compare. The result is a name you can read at its intended size and return to for spelling or spacing changes. This walkthrough exports video previews for comparison; a final standalone logo needs artwork prepared for its intended use.
This walkthrough uses CapCut Web on a Mac and the fictional name AVENORA. The example keeps seven white letters on a black background so color and effects do not distract from the gaps. Two settings, Character 0 and Character 4, provide a concrete comparison rather than a universal spacing recipe.
Start with the complete name
Write the exact name before choosing a decorative treatment. For AVENORA, the sequence is A, V, E, N, O, R, A. Check it from left to right and back again: a familiar-looking shape can hide a missing or repeated letter.
Open the CapCut online video editor and choose Text to add a heading. Select the text layer and replace the sample wording with your full name. Keep the name in one text layer so you can revise it as a word.
For the worked example, use the Default font, leave bold on and set the font size to 20. Keep 16:9 framing and place the name in the center. These are example settings for this composition; use a different size when your name or layout needs it. Leave shadows and decorative text effects off while you judge the letters.
The first preview below uses Character 0. All seven letters remain distinct, and the name occupies a little under three fifths of the frame width.
Look at the gaps between shapes
Letter spacing changes the distance throughout the name. Designers often call this tracking. Kerning concerns an individual pair. Start by getting the overall spacing close, then inspect the pairs that still look cramped or detached.
In AVENORA, look at AV and VE around the diagonals, then EN, NO, OR and RA. The triangular opening near AV and the curved edge beside O create different visible spaces. Equal numerical spacing does not make those spaces look identical. The diagram below highlights the shapes to inspect; it is a guide to judging gaps rather than a measurement of the exported font.
Read the whole name after looking at the pairs. If one gap splits the name into two apparent words, reduce the overall spacing and compare again. If strokes appear joined, try slightly more space first. A font with highly connected letter shapes may need a simpler alternative so the full name stays recognizable.
Change Character spacing while keeping the font fixed
Select the wordmark and find the letter spacing controls in its text settings. In the example workspace, the horizontal spacing setting was labeled Character and the vertical setting was labeled Line. Use the horizontal setting to adjust gaps across the name; leave line spacing unchanged for this single-line wordmark. Control names and placement may vary by version.
Begin at Character 0 if your workspace uses that scale, or record its current default. Export a video preview, then try Character 4 or a modestly wider setting for comparison. Keep the same name, font, bold setting, size, position and background. Do not insert spaces between every letter: that changes the text itself and makes future spelling edits awkward.
In the AVENORA test, Character 4 opened every gap and made the name wider. The first and last A still fit inside the frame. The two versions used the same Default font and size 20; changing the spacing was enough to produce a visible difference.
For your own name, stop increasing the value when the letters begin to look isolated. If only one pair remains awkward after the rest feels balanced, try another font and repeat the two-setting comparison. That keeps the full name editable without turning every letter into a separate object.
Compare at the sizes you will actually use
Review the downloaded video as well as the editor canvas. Pause each version on a frame where the complete wordmark is visible. For this example, the 1920 × 1080 frames are compared at full-frame display widths of 320 and 160 pixels, including the surrounding black area. These are test sizes for this example, not platform requirements. Keep player controls away from the lettering while comparing.
At both widths, AVENORA remained readable in both versions. Character 0 kept the letters closer together. Character 4 created a more open wordmark but used more horizontal space. The larger gaps alone do not make it the right choice for every placement.
The second preview below shows the wider version. Compare the spaces near AV and NO with the first preview before deciding how much room your layout can spare.
Use these checks on your own wordmark:
- Read the complete name at normal viewing distance without zooming in.
- Confirm that neighboring strokes do not merge into an unintended character.
- Check that the final letters and their surrounding space fit inside the intended placement.
- Keep the test in one color so you can judge the shapes before adding color or texture.
If the small version is hard to read, first give the name more space in the layout or choose a simpler font. Increasing tracking while keeping a fixed overall width can leave less room for the letters themselves. Compare the new version at the same small size before keeping it.
Keep an editable wordmark and a separate preview
Keep the text layer in your CapCut project after exporting. This lets you update the brand name or spacing without rebuilding the lettering. Reopen the text settings and check that the text field still contains the complete name.
The project retains editable text; the exported MP4 is a flattened video preview. Use that preview to judge the finished appearance, then return to the text layer for changes. A still frame captured from the video is also flattened. The diagram separates the editable source from the viewing copy.
Use the editor’s export controls to download each video preview separately. The worked example used 1080p, 30 fps and MP4; choose the corresponding options available in your workspace. Name the files avenora-spacing-0 and avenora-spacing-4, then pause both at the same moment and display size. Confirm the spelling and setting before comparing.
Once the letters work, use the image creation and design guides to plan a surrounding composition. The CapCut AI image generator can help explore a separate background or brand scene; import the chosen image into the video project and keep the wordmark in its editable text layer.
Frequently asked questions
What is a wordmark
A wordmark uses the full brand name as its main identifying graphic. In this example, AVENORA remains a complete word rather than becoming an initials-only symbol.
Which spacing value should I use
Compare two values with the same font and size, then judge the name at its intended display size. Character 0 and 4 both remained readable in the AVENORA example. The wider setting also took up more horizontal space.
Should I type spaces between every letter
No. Use the horizontal letter spacing control so the name stays normal text in one layer. This makes later spelling changes easier.
Why does my wordmark look different when it is small
A smaller display gives each letter and gap fewer pixels. Check the exported preview at the size of the intended placement. If the name becomes unclear, enlarge its placement or try a simpler font before adding effects.
Does an exported preview keep the letters editable
No. Keep the CapCut project for text edits. The exported video and any still frame captured from it are flattened previews. Return to the original text layer to change the name, font or spacing.